The Honda HR-V Electric, also known as e:NS1 and e:NP1, has been officially sold in China. The pollution-free SUV (Sport Utility Vehicle) is a product of the synergy between Honda and Dongfeng, a joint venture company called Dongfeng Honda.
In China, orders for both retail models have been open since March 18, 2022 yesterday. The electric Honda HR-V is also the first electrification product from Honda for the domestic market there.

Both models are available in two choices of electric motors with a power output of 179.5 hp and a peak torque of 310 Nm which is supplied from a 53.6 kWh battery and can cover a distance of up to 420 kilometers on a single charge.
In addition to being injected with an electric dynamo, the electric Honda HR-V is also equipped with the latest technology and connectivity. Starting from Honda Connect 3.0 and the Driver Monitoring Camera (DMC) which allows detecting a negligent driving style to minimize accidents.
The difference between the Honda e: NS1 with the e: NP1 is broadly in the display. e: NS1 uses a grille with the same color as the body color. While the e: NP1 uses a black grille so it looks more sporty. Then the next difference is in the wheels, mainly in the visual color.
Inside the cabin, the most significant difference when compared to the all new HR-V petrol which was recently released in Indonesia is in the infotainment component with a vertical touch screen with a span of 15.1 inches. Then in the panel meter that has applied the LCD model.
Regarding the price, these two electric HR-V models will be sold with a price tag of 175 thousand to 218 thousand yuan or the equivalent of Rp. 379 million to Rp. 427 million. With the placement of the price, model base, electrical system, and features, it seems this model will be interesting if it is imported to Indonesia.
But the question is whether the electric Honda HR-V is one of the electrification vehicle strategies from PT Honda Prospect Motor (HPM) in the Indonesian market?
Wait for the right time
Business Innovation and Sales & Marketing Director of PT HPM, Yusak Billy explained, his party is still conducting an in-depth study of electrification, the launch of an electric car will be carried out but waiting for the right time.
"Launching a product depends on consumer demand, market conditions, infrastructure, and at the right time. So we'll see and learn, whether our consumers need it or not, how the facilities and infrastructure are. It's never too late," said Billy when asked about HR. -V electric.
Moreover, continued Billy, the principal in Japan has confirmed that in 2024 all Honda vehicles will be electric-based. Not to forget, there is also a long-term target from the Indonesian government regarding the 2021-2060 Net Zero Emission Roadmap, where the commitment by 2050 will no longer be automotive manufacturers selling vehicles with internal fuel engines (conventional engines).
"Indonesia is the same, we can't go in that direction. Who said Honda was quiet, no, just wait for the right time. We continue to study this, the launch of a product must be adjusted to what is available, needs, and the market ," he continued.
Honda Hybrid Car
Okay, if pure electric products are considered to need deeper research because they are related to infrastructure, why doesn't HPM try to sell hybrid cars first? Billy explained, basically they could just release the model, but then again, can it be accepted by consumers with a fairly high price gap.
"Yes, back to the consumer, would you like it or not at that price? The price with such technology (hybrid) can be Rp. 80 million to Rp. 100 million different from a regular gasoline engine. The point is to be patient, the right product at the right time. So again, no words too late, he explained.
To note, in the global market Honda has a variety of hybrid products. One of them is the Honda CR-V, Honda City, Honda Civic, to the Honda CR-Z









