Honda's positive sales achievements are felt until the first quarter of 2022. PT Honda Prospect Motor (HPM) reported sales in April last year to record 10,289 units. This achievement was 8 percent higher than the previous March which recorded 9,554 units.
Again, Honda Brio became the biggest contributor to sales last month. Brio achieved a total of 4,914 units of sales. Brio Satya sold 3,628 units and Brio RS 1,286 units. In total, the Honda Brio contributed as much as 48 percent of Honda's total sales in April 2022.
Other models follow the All New HR-V and All New BR-V, two of Honda's newest models which were also introduced this year. The HR-V, which was introduced on March 23, 2022, contributed 18 percent with sales of 1,892 units. The latest BR-V also contributed 18 percent to sales of 1,811 units.
Several other models also contributed to Honda's sales last April. Call it the New Honda CR-V with a total of 775 units, City Hatchback RS as many as 435 units and Mobilio as many as 304 units. The interesting achievement of Mobilio, which is now offered is only one variant with a manual transmission and is targeting the fleet market.
Other models are Honda sedans such as the New Honda Accord which sold 66 units, the All New Honda City with 48 units and the All New Honda Civic RS with 42 units.
Yusak Billy, Business Innovation and Sales & Marketing Director of PT HPM, said that consumer demand was quite high during the Lebaran holiday. In addition, the increasing community activity at this time also supports the increase in sales last April.
"We are grateful that the new models, especially the All New BR-V, All New HR-V and City Hatchback were well received by consumers and contributed significantly to Honda's sales. We will continue to try to maximize production to be able to quickly meet consumer demand, while offering various programs that make it easier for consumers to make car purchases.” said Billy in his statement, Saturday (14/5/2022).
This sales growth is in line with Honda's steps which also continue to introduce new products. Prior to last Eid, Honda introduced the update to the Brio RS Urbanite. The most visible change in the latest Brio RS Urbanite is the presence of a tailgate wing spoiler which makes it even more sporty. Other surgery is the Matte Black alloy rims, as well as the Urbanite emblem on the back as a standard variant surgery.
Honda also offers two new colors, namely Taffeta white two tone and Crystal Black Pearl to complement the two colors that were previously present, namely Phoenix Orange Pearl two tone and carnival yellow two tone. The Urbanite edition also still includes a front Under Spoiler, a rear Under Spoiler with a diffuser for a sporty look. In addition, the black mirror housing with LED lights and black door handles complements it.
In the City Hatchback model, now gets the addition of Honda Sensing. These advanced features consist of the Collision Mitigation Brake System (CMBS), Road Departure Mitigation System (RDM), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) and Auto High Beam. This update is embedded one year since the initial launch of the 2021 City Hatchback.
To increase sales this month, HPM provides an attractive program for potential national consumers. The program entitled "Returning Friendship with Honda" in May 2022 includes free periodic maintenance fees (Services + parts up to 50,000 km or 4 years) specifically for the purchase of Honda Brio (Satya and RS), Honda Mobilio, Honda City Hatchback RS and Honda CR-V.
Not only that, this May, consumers who do SPK will get benefits such as getting a low down payment starting from 10%, low installment fees, low interest, Lucky Dip Millions of Rupiah, Grand Prize worth Millions of Rupiah, Test Drive with prizes to Free Treatment Packages. Periodic (Free Savings Package 1). Of course there are terms and conditions apply.
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