PT Astra Honda Motor (AHM) officially announced that the semiconductor chip crisis had an impact on the production process and the fulfillment of Honda motorcycle ownership in Indonesia. This information was published by the company through the official AHM website on Monday, May 30, 2022.
Honda explained that they were experiencing delays in the distribution of their motorcycles due to a shortage in the supply of semiconductor chips. Semiconductor itself is one of the important components for a number of industries, including automotive. Without these components, motorcycles cannot be produced perfectly.
"Thank you to consumers who have chosen Honda motorcycles as their driving partners and have been patiently waiting for the arrival of their dream motorcycles. We apologize for making you wait longer. We are currently trying to solve this problem to fulfill the wishes of loyal Honda motorcycle consumers. as well as possible," explained AHM, in an official statement.
Previously, based on the narrative of Marketing Director of PT AHM, Thomas Wijaya, the delayed motorcycle delivery process is planned to take place in June or July 2022. The company, according to him, continues to do various things to be able to recover the problem.
"We thank all consumers for their trust despite experiencing shortages. We also apologize to consumers who may need time to own a Honda motorbike. Hopefully in June or July we have completed the various activities that we do so that we can fulfill ownership Honda motorcycles from consumers who have been waiting for 1 or 2 months," concluded Thomas some time ago.
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Most Selling Segment Affected
The model affected by the scarcity of semiconductor chips is the automatic motor type. In fact, this segment contributed the most to AHM sales, including nationally.
"What is affected by semiconductor chips is the automatic type, there are more or less several types, maybe plus minus consumers need to wait for approximately 1 month. I'm not into the model or variant, but I will explain if the entry-level to mid-level segments are affected. For the segment high-end to premium are not affected," he added.
Meanwhile, the Executive Vice President Director of PT AHM, Johannes Loman hopes that this global problem can be resolved soon. It is targeted that recovery can be carried out in a gradual and structured manner. "Our hope is that we will soon be able to meet consumer demand, there is a solution. After Lebaran (2022) we will return to recovery," he said.
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